Group S Racing™
Sponsorship
Racing SHould Count
Motorsport runs on the commitment of the many — not the few.
Every week drivers show up.
They practice.
They race.
They support the brands they believe in.
But most sponsorship money flows from the top down.
Logos go on cars.
Budgets get spent.
And the drivers who keep the ecosystem alive rarely benefit from it.
We believe racing should count.
Not just for the podium.
Not just for influencers.
Not just for insiders.
For everyone who commits to the sport.
Group S created a sponsorship model where brands and drivers participate together — and the value created by racing flows back to the people who make it possible.
No gatekeepers.
No politics.
Just commitment counted.
Community Powered
How Group S Sponsorship Works
Companies power racing Titles, and communities organize their own events around the brands they believe in.
Hosts earn payouts for running races, while drivers earn points and rewards every time they compete.
Connect with our driver hosts on Discord and get started!
For Brands
Instead of traditional sponsorship where value is difficult to measure, Group S creates a system where brands can actively engage the racing community and drivers can meaningfully participate in the sponsorship ecosystem.
Own A Title
A brand can establish its own Racing Title within Group S.
Drivers compete across multiple community-led series contributing to that title’s standings and rewards.
This allows brands to build a long-term racing community around their products and customers.